Mike Golding Yacht Racing

The Gamesa Ambassador Programme

When Gamesa announced its sponsorship of the British solo sailor, Mike Golding, in June 2011, one of the fundamental components of the sponsorship – their first foray into sponsorship of any kind – was as a platform engaging and inspiring colleagues worldwide working on different projects and in many regions. The Ambassador programme is an opportunity to integrate employees within the Team to help spread the word, around the world, about the project.

Gamesa is a global technological leader: designing manufacturing, installing and maintaining wind turbines. With manufacturing plants, wind farms and operating offices in more than 30 countries world wide, including Europe, America, South America, and Asia (India, China and Japan), Gamesa employs more than 8,000 skilled professionals.

An inspirational human, sporting and technological challenge like Golding racing solo across oceans, is a theme which Gamesa hopes will grow to become a common talking point, a shared interest, for colleagues at plants on each continent.

Joining Golding at each start and finish, will be Gamesa employees from around the world including to date from Brazil, Mexico, Spain, France and North America, selected from across all levels and departments within the company.

While modern communication platforms theoretically link these plants as one global community, a focal point such as Gamesa’s IMOCA Open 60 project can pay dividends many times over, whether inspiring technologists, researchers or scientists to alter their thinking or approach, or simply to inspire workers to challenge themselves to develop new skills.

As the new internal communications strategy attached to Golding and Gamesa’s IMOCA Open 60 starts to roll out through the company, ambassadors of all ages and levels are being selected from across different regions, functions and plants to gain first-hand experience of the sailing project and to share their experience with colleagues.